Judith van der Heiden is a visual designer/input designer and recent graduated from the Willem de Kooning Academy. In her work she experiments with new and upcoming technologies and explores their impact on social culture and design disciplines. During her final year she became fascinated with artificial intelligence while working on a project about chatbots ‘Talking Algorithms’. Intrigued by their intelligent behavior, artificial intelligence and machine learning became the topic for her graduation project ’98 Iterations’ in which she found and defined her role as an ‘input designer’. This new discipline has become her main focus in which she uses artificial intelligence as a tool within the creative field.

With each technological development comes a massive disruption and reaction, followed by an envolving role of the designer. Machine intelligence is making its entrance into design culture and enables parts of our design choices to become industrialized through automation. With new perception algorithms, machines are able to generate visual content based on a learning systems that perceives, processes and manipulates data similar to our own cognition.

’98 Iterations’ presents a new form of production where a machine has learned to generate its own decorative objects.

From design to form this process is automated through code and electronic devices, forcing a limited role of the designer. The input of the designer has been limited to namely that—to feed the machine with input to learn from, provoking a critical and topical question: Can a machine take over a designer’s creation process in addition to the production?